Over the last 10 years the ecommerce arena has expanded and developed dramatically. It is becoming clear that ecommerce is at the heart of many successful organisations. Online shops allow for a much faster buying procedure. A good ecommerce design will include a search facility which allows customers to quickly and easily find what they are looking for.  One of the many benefits of online shopping is that users are not restricted by opening hours, an ecommerce website can be trading 24 hours a day, 7 days a week giving you maximum selling potential. Another benfit of having an ecommerce website is the potential you have to reach customers from around the world,  there are no geographical limitations, your audience is endless. 

A good ecommerce website design is at the core of an online shop's success. In order to turn those browsing customers into paying consumers the design must keep in mind the user experience through-out the buying process. From clear navigation to simple transactions, the design must encourage users to continue on the site all the way throuh to a final order.